Why Gen Zers are investing in statement jewellery
REPORT
2 Oct 2024
Why Gen Zers are investing in statement jewellery

Statement jewellery has fully permeated the luxury landscape, partly due to Gen Z’s lust for experimentation and individualism during times of crisis. As industry lines blur, how are brands and designers in this space reacting to ways people people create identity via adornments and aesthetics?

Rachael Taylor

Rachael Taylor is a British freelance jewellery journalist and regular contributor to a wealth of titles across the globe including The Financial Times, The Telegraph, The Independent, Condé Nast, Rapaport, and Retail Jeweller. She is also a sought-after speaker and a judge at prestigious jewellery competitions including the UK Jewellery Awards and The Goldsmiths’ Craft & Design Council Awards. Taylor was the co-founder of The Jewellery Cut, a bi-annual jewellery show in London, creative director of the Women's Jewellery Network, and founding editor of Professional Jeweller and WatchPro magazines. She is also a consultant for globally recognised businesses in the jewellery industry.

Beanie Mayor

Jewellery consultant and stylist Beanie Major has spent a decade delving into women’s jewellery boxes, garnering an unrivalled insight into the distinctive and personal role jewellery plays in a woman’s life. Beanie is also the founder of In Detail, which started life as an online jewellery publication in 2011, documenting the jewellery boxes of inspiring women and providing a platform for jewellers around the world. Garnering over 50,000 visitors a year, the platform quickly evolved into the go-to destination for discovering unique and design-led jewellery.

Mariella Agapiou

Mariella’s experience is wide: she has written, researched, edited and produced content that covers everything from fashion to feminism, travel to tech, and women to weed. Having worked in the fashion space for over ten years, she now focuses her energy on positive change, whether consulting and strategising for her femtech-inclined clients or reporting on women’s health. She has been published in the likes of Bustle, DAZED MEDIA, The Spaces, and Grazia Middle East, while also creating content for Appear Here, On, MATCHES, and Ounass. You can also find culture/consumer insight articles with her byline on LS:N Global, Canvas8 and BEAUTYMATTER —for the US, UK, and Middle Eastern markets.