Despite media narratives suggesting widespread dating app fatigue, these platforms remain popular and are unlikely to be abandoned by users. Canvas8 spoke to Dr. Rachel Katz about innovative ways brands in this space can engage users through unexpected experiences and tailored solutions.
Dr Rachel Katz is an internationally respected digital sociologist and UX research consultant whose research explores how new technologies impact everyday social relationships online and offline. Her expertise is in the unexpected social outcomes of dating apps like Tinder, Grindr, and Bumble for public health and tourism. Her work has been covered internationally on TV and the news by the BBC, The Sunday Times, The Guardian, Canal Futura (Brazil), and more. An award-winning teacher and public speaker, she has a PhD in sociology from the University of Manchester, a master's from the University of Cambridge, and a BA from Columbia University.
Tom Novak is a senior behavioral analyst at Canvas8. After completing his second master's degree in cultural sociology at LSE, he was drawn to cultural insight. Tom has conducted qualitative and ethnographic research from the plazas of Santiago to Coventry's suburbs. In his spare time, he can be seen rowing down the Thames or world-building around feminist science fiction.