We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Fashion's tech advancements are not without complications, either resulting in slow adaptations or being incorporated as an ornamental addition rather than a structural part of the process. Whether drawn to radically innovative narratives or adopting a more nostalgic, slow approach, people want their technolo...