Why Aussies want a functional future for soft drinks
REPORT
23 Oct 2024
Why Aussies want a functional future for soft drinks

From the associated plastic pollution to the high levels of sugar, Australia’s love affair with soft drinks needs an intervention. How can companies in the fizzy pop game focus more on reuse than recycling and planet over profit? And what notes can they take from the functional beverage market?

Mark Curry

Mark Curry is an award-winning nutritionist, entrepreneur, honorary fellow of the University of Technology Sydney, speaker, lawyer, and author. He has created several wellbeing companies, including Australia's leading mental performance nootropics business, Savvy Beverage.

Nina Gbor

Nina Gbor is the founder of Eco Styles. She is a circular economy advocate, sustainable fashion educator, international speaker, clothes swap maven, and eco stylist. Nina is also the director of the circular economy and waste programme at The Australia Institute. She works with media, councils, organisations, schools, community groups, and individuals to develop strategies for holistic systems change in circularity and sustainability. Nina's work was featured in season three of Australia's award-winning environmental series on ABC TV, War on Waste.

Mariella Agapiou

Mariella’s experience is wide: she has written, researched, edited and produced content that covers everything from fashion to feminism, travel to tech, and women to weed. Having worked in the fashion space for over ten years, she now focuses her energy on positive change, whether consulting and strategising for her femtech-inclined clients or reporting on women’s health. She has been published in the likes of Bustle, DAZED MEDIA, The Spaces, and Grazia Middle East, while also creating content for Appear Here, On, MATCHES, and Ounass. You can also find culture/consumer insight articles with her byline on LS:N Global, Canvas8 and BEAUTYMATTER —for the US, UK, and Middle Eastern markets.