Aussies embrace global cuisine via wallet-friendly ‘fake-aways’
REPORT
22 Jan 2025
Aussies embrace global cuisine via wallet-friendly ‘fake-aways’

The cost of living crisis hasn't stopped Australians from satisfying their cravings. But rather than eating out, they’re now reaching for international “fake-away” meals like ready-made chicken tikka masalas and gnocchi at their local grocery stores and supermarkets.

Diana Bogueva

Dr Diana Bogueva is a Research Fellow at the Curtin University Sustainability Policy Institute. She is an interdisciplinary researcher with varied interests in food consumption issues related to the global consequences of human nutritional habits, especially global meat consumption, alternative proteins, novel food processing technologies including non-thermal, behavioural and attitudinal change, environmental sustainability and food harmonisation.

Adam Ferrier

Adam Ferrier is the founder of THINKERBELL, an agency that creates ‘measured magic’. Adam is one of the leading consumer psychologists in Australia, a brand strategist and an authority on behavioural economics. He’s also the author of The Advertising Effect and part of The Australian Creatives’ ‘Power 20’, a regular on the Gruen Transfer, and featured on The Project, Celebrity Apprentice and ABC Radio.

Evan E. Lambert

Evan E. Lambert is a journalist, travel writer, essayist, and short fiction writer with bylines at Thought Catalog, Business Insider, Mic, People, Queerty, BuzzFeed, Going, The Discoverer, and many more. You can check out his other work at https://evanlambert.journoportfolio.com/.