Despite growing evidence that Aussies are moderating their drinking behaviour in a positive manner, mainstream media regularly raises the red flag regarding the drinking habits of middle-aged mums. The consequence is a perpetuating cycle of stress-drinking about factors that contribute to stress-drinking.

Colourful spirits such as Husk Distillers' colour-changing Ink Gin have got Aussie drinkers in a tizz, with the craft gin industry in the country up by 30%. The enthusiasm shown by brands is indicative of the country's drinkers' preference for premium alcoholic tipples.

Consumers are looking for authentic stories, and red wine brand 19 Crimes is striving to cater to this demand. The brand’s new campaign celebrates rules broken by British rogues in the 19th century - and the authentic and disruptive storytelling has led Australians to love the brand.

Until 150 years ago, all beers were sour. Sydney’s The Grifter Brewing Co. is helping bring this acidic beverage back into the spotlight with a tangy pink lemonade beer and ‘Acid Drop’ ale that sell fast in Australia’s hot climate. So how did the ‘sour’ make its way into the pub? And is it here to stay?