As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Young people want to save and budget in a way that isn’t boring. Cleo provides a smart AI bot that delivers financial services in a fresh and disruptive way. With $44 million in funding, Cleo is one of the fastest-growing fintech brands catering to a younger audience: Gen Zers.

Americans’ growing insecurity about finances is turning BNPLservices into a popular option, but how wary are consumers about the fine print? Having tracked this behavior in our Money Sector Snapshot, Canvas8 spoke to nine Americans to understand their attitudes towards short-term borrowing.

Amid a supply chain crisis and geopolitical instability, the start of 2022 has seen many Americans experience a sudden rise in everyday costs. What tactics are they employing to cope with this increase, and how can brands both manage their bottom lines and better serve their customers?

A growing number of Americans are self-identifying as ‘bargain hunters’, signaling changing attitudes towards shopping and thriftiness. People are no longer afraid to be called cheap against the background of record inflation rates, and many actively enjoy looking for ways to save money.