Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

The Body Shop has launched concept workshop stores across Canada to appeal to its customers’ eco-ambitions. With refill stations and dedicated sustainability education areas, as well as a local focus, the retailer is showing people that change begins with small acts of love for the planet.

Uber and The Body Shop are expanding their partnership to offer same-day delivery of over 2,000 beauty products across 75 locations in the US. High expectations around instant delivery are increasingly becoming the norm, and even sectors like beauty are being pressured to speed it up.

As Britain’s beauty industry bounces back from the pandemic, service providers are contending with new expectations shaped by lockdown-era experiences. How are salons, retailers, and wellness therapists adapting their offerings to meet and exceed the demand for tailored, convenient services?

According to new research, cosmetics contribute more to Middle Eastern women's sense of attractiveness and self-confidence than ever, but not in the ways typical of Western beauty trends. As such, beauty brands need to opt for a localist approach in order to connect with this group.