In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

With people prioritising fitness for its wellbeing benefits, women are expecting more from the places they go to work up a sweat. As women increasingly sign up to women-only gyms, brands would do well to think about safe spaces and building community when addressing women’s needs.

With the face of Australian fitness reflective of a select few rather than the country at large, Anytime Fitness is looking to remove the industry's exclusionary feel with its 'Any Body Any Time' campaign which champions the varied mindsets and motivations that minorities bring to fitness.

The pandemic forced people to switch up their exercise habits, but as lockdowns begin to ease, not everyone is going back to their old fitness regimes. There’s a growing appetite for communities that drive connection and entertainment, as well as sweat. Is boutique fitness the answer?

Driven by more than mere vanity, a significant and growing number of men across the UK are going to extreme lengths to change how their bodies look. What can brands do to sensitively address the rise of body dysmorphia and help detoxify narratives around men's body image and self-esteem?