Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Women and people of color are calling out ‘medical gaslighting’, shedding light on biases entrenched within medicine. As more people speak out against injustices on both a personal and societal level, they're expecting institutions and companies to deliver on accountability.

With formal education channels leaving many British women feeling ill-equipped to deal with reproductive health concerns, Canesten is making practical resources and information available to the public and teachers, helping to destigmatise conversations about vaginal health in the process.

Femtech is booming and now the successful breaking of stigma and taboo is translating to IRL. App turned gynecology clinic, Tia, is encouraging collaboration between consultant and patient, while tapping into women’s increased desires for control and understanding of their gynecological health.

FemTech is a booming market both in the UK and worldwide. Inherently feminist in its values, its success has shown a real willingness to open up the discussion about female health and wellness. As it continues to grow, how is technology helping women solve issues that have long felt ignored?