Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Reddit’s candid message boards have been attracting users since its launch in 2005. As the company eyes an IPO and potential new advertising partnership, how can businesses engage with users and better understand the community culture that has enabled the platform to thrive?

Viral TikTok videos have caused sales spikes for books and songs from decades past, hinting at how the platform has become a potent source of recommendations. How can brands tap into this promotional power while maintaining the authenticity and creativity that Gen Zers expect?

User-generated content holds the most influence over people's purchasing decisions. As brands and mega influencers lose clout but more people still want guidance when it comes to purchase decisions, it's leading them to look within their social circles authentic and trustworthy advice.

Most people don't 'search' the internet for something, they 'Google' it, and it is easy to forget the origins of that verb. But a new generation of internet users is turning to more visually-engaging, user-generated content on TikTok and Instagram to find the answers to their online queries.