The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

As the cost of living crisis ensues, debates within the media and changing support from the government has left many Britons feeling unsupported and vulnerable. In response, Martin Lewis, a financial journalist and broadcaster, is putting people first and helping them to navigate economic turmoil.

California-based fintech start-up Playbook is targeting well-paid Gen Yers with its promise of uncomplicated, app-based financial guidance and planning. With money troubles and saving for retirement a chief concern for many, what’s drawing people to alternative financial management services?

Klarna has added a comparison search tool to its platform, letting shoppers compare across different sites in-app before buying. As more people fall into debt using buy now, pay later services, prompting public outcry about their models, brands like Klarna are attempting to clean up their images.

Survey results reveal how common it is in the US for the home-buying process to reduce prospective Gen Y and Z home buyers to tears. With homeownership coming to many later in life – if at all – those going through this major life milestone are more expectant of support and empathy from brands.