Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Supermarkets may be keen on diverse brand representation in their product offerings, but barriers to financial access and guidance often prevent this from happening. In response, Thrive with Sainsbury’s aims to support Black founders and make the journey from start-up to store shelves easier.

Since the death of George Floyd and BLM protests in 2020, the representation of diversity in ad campaigns has soared. But Black, Asian, and minority ethnic groups still find that diversity in media entrenches rather than dismantles stereotypes. In 2022, how can brands get diversity right?

The pandemic has exacerbated the hardship experienced by Black small business owners, with access to capital investment a major challenge. While economic prosperity is recognized as the path to equality, there remains a lack of opportunity for Black business owners.

The death of George Floyd and ensuing protests saw companies worldwide attempt to address systemic racism in their messaging – though many faced a tide of consumer cynicism. Semiotics expert Chris Arning explains how brands can meaningfully show their commitment to anti-racist action.