Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Traditionally, football has been a key component of regional and local identity in England. But with the Premier League now defined more by wealth than locality, fandom is increasingly divorced from its local roots. What does this mean for the future of the nation’s favourite sport?

With football fans concerned that racism pervades the sport’s ecosystem, Chelsea has partnered with the Black Collective of Media in Sport. The event celebrates the contributions of Black creators and players to the club and the sport more generally – championing diversity on and off the pitch.

Caricomis a London-based football magazine seeking to explore the intersection between football and black experience. As black, Asian and minority athletes and journalists alike feel unrepresented by the media, grassroots brands such asCaricomare beginning to fill that space.

Football fans have long used strength in numbers to influence their clubs’ decision makers, and now they’re keen to utilise their power on important issues. Cards of Qatar leverages the football card-collecting phenomenon to represent mistreated migrant workers ahead of the World Cup.