Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Ahead of the 2022 festive season, Americans are feeling wary of the holidays having a materialistic focus and are missing more human and caring elements. Instead of being all about gifts, people expect brands to reimagine holidays as a time to spend together with loved ones.

Disney has launched an empathetic campaign for families who might be financially struggling over Christmas due to the cost of living crisis. The story follows a family that values love and connection over gift-giving, offering a new take on festive campaigns by reducing the focus on spending.

As the festive season approaches, shoppers are focusing on ‘quiet luxury’ and investing their money more wisely – paying close attention to cost, craftsmanship, and quality over logos and labels. How can brands ensure their loyal consumers don’t jump ship in search of lower price points?

With the pandemic adding stress to an already chaotic time of year, Gousto wants to make it easier than ever for people to put their feet up and relax on Christmas Day. The brand is offering a selection of home-delivered meals that can be cooked in an hour and cater for everyone around the table.