Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

With the #BookTok community growing, Penguin Random House has partnered with TikTok to launch a feature allowing users to link directly to their favourite books in their posts. This change aims to increase engagement with the titles themselves – and boost the publisher's profile on the app.

Ahead of the 2022 holiday season, Google has updated its search tool to help shoppers find the best deals on gifts to beat rising inflation. People are eagerly looking for bargains due to the cost of living crisis, and they'll likely appreciate brands that help them compare prices across platforms.

NBC’s streaming platform Peacock entered a congested market when it launched in 2020. Instead of attempting to compete on the same ground as its more established rivals, it’s targeting an older demographic and offering tiered pricing alongside comprehensive live programming.

American Gen Yers are eager to travel and are bringing their values with them. However, rising living costs mean these socially-conscious vacationers are also budget-driven. How can accommodation providers and platforms adapt to provide this cohort with impactful and affordable stays?