We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Australian gin brand Four Pillars has launched a new alcohol-free range of its famous gins just in time for Dry July. With a growing appetite for cocktails in Australia, the move taps people's desires for healthier lifestyles while offering high-quality options for hangover-free drinks.

Invigorated with the promise of a fresh start and a desire to prioritise health and wellbeing, a record number of Britons are giving ‘nolo’ drinks a try. Dry January 2021 is set to be the biggest one yet, with many people seeing the pandemic as a chance to reset and become a better version of themselves.

Catering to the growing popularity of spirit-free drinks, Sayso’s tea bag cocktails enable the sober-curious to engage in drinking rituals without compromising on taste. As more people cut back their alcohol consumption, how can brands appeal to both casual drinkers and at-home, sober mixologists?

As people look to shift their relationships with drinking post-pandemic, some are choosing to ditch booze for specific occasions. After tracking this behaviour in our Eating and Drinking Sector Snapshot, Canvas8 spoke to nine Britons to learn what's tempting about no- and low-alcoholic beverages.