If 2022 was a year of reckoning for American tech corporations, it was also the year OpenAI made its case to be the next big disruptor in the sector via Dall-E 2 and ChatGPT. “ChatGPT is a natural language processing (NLP) model developed by OpenAI. It is designed to generate human-like responses to text input, allowing users to engage in natural, conversational interactions with the model,” says ChatGPT when asked about itself. With Microsoft's $10 billion investment, the start-up is now poised to upend the tech industry by taking ChatGPT to the next level. With ChatGPT Professional, a paid version of the previous model, OpenAI wants to transform the search landscape, forcing Google to declare it as a 'code red' threat.

The promise of a search engine that gives answers in a conversational way without the intrusion of ads is an enticing game-changer. Yet because chatbots like ChatGPT respond by analysing vast amounts of online data, they have a way of delivering biased information against women and people of colour, generating toxic content, and blending fact with fiction. With people's trust in big tech companies declining – only 54% of Americans trust tech companies – there remain some barriers to OpenAI's ambitions as it invites concerns and more public scrutiny. In comparison, aiming to build trust with its consumers, Revolut created a free crash course in cryptocurrency amid its global meltdown so people feel more confident in their investments.