Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Jordan-based podcast Eib is challenging narratives around gender, sexuality, and identity in the Middle East. In the Arab world, there’s a growing interest in hearing original stories around controversial issues, but embedded in cultural nuance and local traditions of oral storytelling.

After almost two years of disruption, students are heading back to campuses. Among them are the Merky Foundation’s scholarship scheme students starting at Cambridge. Created by Stormzy and fully focused on education, the charity is changing the way we think about philanthropy.

Women in Arab nations are taking to social media for sexual health education amid a dearth of knowledge from schools and governmental bodies. These platforms provide a safe space for women – as well as trans and GNC people – to learn about their bodies and sexualities in Arabic for the first time.

Gen Z women in the Middle East face a unique set of social and cultural challenges as they transition from adolescence to young adulthood. Yet as digital natives, they’re exposed to the same influences and issues as their peers elsewhere. So, how can global brands connect with this audience?