Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Following a legal declaration defining them as employees, workers in the French gig economy are electing their first union reps in May 2022. The move follows controversy around gig platforms in the country and reflects how people worldwide are no longer accepting sub-par employment conditions.

Para is an app that attempts to help gig workers see how much they’re really making per hour, lifting the curtain on fees taken by gig economy platforms. Americans are becoming more aware of poor labor practices and are looking for ways to better understand how their time translates to money.

The gig economy recruitment model means many workers have to pay high fees to middlemen while many companies struggle to search for new talent, also incurring recruiter fees. Braintrust aims to change this recruiting model by creating a decentralized marketplace using blockchain technology.

The COVID-19 crisis has laid bare the precarious nature of gig-based work, especially for Gen Zers and Yers. With young people facing dim career prospects amid an economic downturn, how can businesses within the gig economy evolve to acknowledge their reconfigured needs and values?