Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Research from card issuing platform Marqeta has found that high inflation and a slowing economy have pushed people to look for more credit options and seek better ways to manage their finances. Facing a downturn in their fortunes, people want to receive tangible, tailored support.

Shoppers are already figuring out how they can save money by cutting back and trading down on their usual brands – some to greater extremes than others. So, as consumers adjust to a new normal of elevated prices and tightened finances, how can brands support consumer confidence?

With living costs spiking, people are becoming more careful spenders and looking for ways to better manage their spending and expenses. An Alexa feature that lets Amazon users know when an item on their wishlist or shopping cart will go on sale is one way to stay on top of both deals and outgoings.