Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Indigenous language learning is on the rise in Canada, marking a significant step for communities that have fought tirelessly against historic cultural erasure. Multi-generational efforts to save Indigenous languages highlight the importance of communal belonging and cultural identity.

Make It Happen is an innovation hub based in Australia working to support and develop Indigenous businesses across the country. First Nations people consistently face economic inequities and limited social mobility, so organisations like these prioritise their growth – financially and socially.

As Indigenous communities push for greater inclusivity and representation Down Under, fashion is becoming an important space in which to establish new narratives rooted in heritage. How can brands help boost the cultural visibility of First Nations Australians without engaging in mere symbolism?