Apple’s 2022 update to its privacy policy is generating revenue loss for internet companies like Meta which rely on selling user data to advertisers for profit. With growing distrust in Big Tech, this change is a massive indicator of how people want their information to be used online.

Google has announced that it will be deleting abortion clinic visits from users’ location history soon after they are logged. This comes amidst panic among Americans about their privacy following the overturning of Roe v. Wade, as many reconsider the implications of data collection by Big Tech.

In post-Roe v. Wade America, women are attempting to navigate the legality of abortions and are looking for support from outside the government. As people adjust to new realities around access, what long-term implications does this ruling have on women’s healthcare and reproductive rights?

Picking up steam in the early 2010s, the period positivity movement saw women fight to destigmatize menstruation. But with period inequity still rampant in the US and trust damaged in some progressive menstrual start-ups, where should the movement go next? And how can femtech brands learn from this?