In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

To help singles find their match, Tinder has revealed how to master the art of creating the ultimate profile using faux profiles of famous faces. Highlighting that it’s not just a picture that paints a thousand words, the campaign encourages single people to invest time in curating their profiles.

Research suggests that many people use Tinder to browse for entertainment or validation instead of looking for romance. And as faith in the apps declines, and people tire of the status quo, dating app fatigue is causing some to seek relationships in alternative spaces online.

Bumble is on a mission to expand its women-first dating approach across markets. Using culturally-nuanced campaigns, the brand aims to challenge gendered dating norms across Asia and normalise online dating as a safe and meaningful way to form the healthy romantic connections people are seeking.

Bumble has partnered with Netflix to launch a weekly in-app trivia game to encourage singles to chat with their matches about new shows. Dating app fatigue has people wanting easier icebreakers, and as a struggling economy makes dinner dates more expensive, singles are less willing to waste time.