Hidden Door aims to create a collaborating gaming platform that allows users to build unique narratives based on any existing fictional world. As people increasingly seek to forge connections and a sense of community online, social gaming can foster meaningful collectives based on shared interests.

Following a successful crowdfunding campaign, Brazilian animation company Split Studio is set to release the adventure game Entre as Estrelas in the second half of 2025. People expect brands to take tangible action for greater representation and equity for long-marginalised communities.

Fossil fuels giant Shell has created a series of maps on Fortnite aimed at promoting its new V-Power NiTRO+ gasoline, which has drawn the ire of the gaming community. Climate-conscious Gen Zers are hesitant to accept sponsorship from controversial brands in their online spaces.

Disillusioned with the economy, rat race, and their futures, young people globally are drawn to games that provide a sense of control and the ability to create alternative life paths for themselves and society at large. Gaming brands can offer compelling scenarios that challenge the status quo.