From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

As extreme weather events and record-breaking heat become the norm, climate change has moved beyond future fears and become a present-day reality. On average, 57% of people worldwide report that climate change has already severely impacted where they live. Permanently changed, erratic weather patterns are col...

Hidden Door aims to create a collaborating gaming platform that allows users to build unique narratives based on any existing fictional world. As people increasingly seek to forge connections and a sense of community online, social gaming can foster meaningful collectives based on shared interests.

Following a successful crowdfunding campaign, Brazilian animation company Split Studio is set to release the adventure gameEntre as Estrelasin the second half of 2025. People expect brands to take tangible action for greater representation and equity for long-marginalised communities.

Fossil fuels giant Shell has created a series of maps onFortniteaimed at promoting its new V-Power NiTRO+ gasoline, which has drawn the ire of the gaming community. Climate-conscious Gen Zers are hesitant to accept sponsorship from controversial brands in their online spaces.

Disillusioned with the economy, rat race, and their futures, young people globally are drawn to games that provide a sense of control and the ability to create alternative life paths for themselves and society at large. Gaming brands can offer compelling scenarios that challenge the status quo.