Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

The Barbie hype has spurred a new era of hot pink products flooding shoppers' purchases. However, Chinese women are prompting many to rethink the choice to click 'buy' – with criticism levelled at the pink-induced shopping habits convincing women to part with their cash.

The world has a waste problem, and over-consumption has consistently been touted as the root cause of the issue. As a result, anti-consumption practices are gaining traction. Canvas8 spoke to Dr. Catherine Armstrong Soule to understand how brands can nudge people into adopting these behaviours.

From using recycled materials to switching energy suppliers, clothing retailers are increasingly making changes to reduce their carbon footprint. But research suggests that over-consumption is undermining these eco-efforts, cutting to the heart of fast fashion’s environmental conundrum.

Beauty journalist and former Kim Kardashian employee Jessica DeFino’s newsletter on the ugly side of the beauty industry chimes with dislike among Gen Zers for narrow beauty standards, while also drawing attention to the inner workings of influencer marketing. What does this mean for the industry?