Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

For neurodivergent people, the discourse around conditions such as ADHD, OCD, or ASD can often seem wide of the mark. But with neurodiverse-identifying communities growing online, how can brands use their preferred modes of communication to reach them authentically and transparently?

LinkedIn has added ‘dyslexic thinking’ to its list of skills and recognises the strengths of thinking diversity. Many employees with dyslexia have felt the need to hide their learning disorder but LinkedIn is working to change this narrative by spotlighting the benefits of a neurodiverse workforce.

As neurodivergent symptoms present differently in girls than in boys, many girls are overlooked and undiagnosed until well into adulthood. ADHD Girls is a platform that aims to improve neurodiversity through an intersectional lens, allowing girls and women with ADHD to thrive.

As people put pressure on brands to consider the needs of everyone, there's an expectation that a lack of accessible products and services should no longer be the norm. Monzo is stepping up inclusivity commitments, highlighting efforts to better represent and understand neurodiverse groups.