Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.

People want their identities to be reflected in mainstream culture

Collective Equity

People expect brands to rise to society’s challenges

Shared Values

People expect products and services that feel made for them

Personal Worlds

Brazil

Skincare

Beauty and wellbeing

Brazilian beauty brands are ramping up product development in the sun care category to meet the growing demand for products that suit local customers’ needs. With extreme heat only worsening in the country, sunscreen is becoming a key priority in people’s beauty routines.