Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

In post-Roe v. Wade America, women are attempting to navigate the legality of abortions and are looking for support from outside the government. As people adjust to new realities around access, what long-term implications does this ruling have on women’s healthcare and reproductive rights?

A new collaboration between meditation app, Headspace, and online women’s network, Peanut, is taking the shame out of sexual wellness for women. With women’s reproductive rights being curtailed in the US, how are brands showing support and providing holistic sexual health resources?

Sexual wellness brand Dame has launched a Mitch McConnel dildo with the tagline ‘get fuck*d by the government on your terms’ – with 100% of sales going to abortion rights funds. This overt political stance taps the demand for brands to take a clear stand in the face of political polarization.

Menstrual health brand August has launched a pregnancy test camouflaged as a tampon. Coinciding with the first anniversary of the Supreme Court overturning Roe v. Wade, the campaign aims to drive awareness and action about the damaging effects of digital surveillance on menstruators.