In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

For three seasons, Showtime’sCouples Therapyhas held a mirror to modern relationship intricacies by exploring interpersonal dynamics, helping people better understand themselves and their partners. How is the show format demystifying the challenges young couples face?

The 'orange peel test' joins a long line of TikTok relationship content that reflects a desire for quick ways to evaluate relationships in a complex dating landscape. These relationship snapshots generate huge online reactions, shaping how people perceive dating norms and personal relationships.

Some Gen Zers are prioritizing shared financial values over physical attraction and religious beliefs in their romantic endeavors. Financial concerns, driven by the rising cost of living, are influencing their approach to love and causing them to adopt long-term planning in terms of finances.

Things are changing in the dating scene as app use is down, lower-cost dates are in, and many are not pursuing relationships at all, despite an uptick in loneliness among Gen Zers and Yers. How can dating brands adapt to these changes and what is the future of dating through a recession?