Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

As the cost of living crisis worsens, British fintech start-up Yonder’s modern mix of transparent charges, fair credit assessments, and a range of perks is shaking up the market through a card-free, membership-driven model. How is this shift appealing to Gen Y and Z's changing spending habits?

Canadians between the ages of 18 and 34 have indicated higher rates of stress about their debt, causing them to turn to side hustles to keep up with their standard of living. With multiple jobs and income streams normalised, increased stress levels provide an opportunity for brands to offer support.

Surveys show that a significant number of Gen Zers are unable to return home for the holidays because of student debt obligations. As the cost of living crisis affects the holidays for the second year in a row, the way young people celebrate and create holiday traditions is changing.

A fluctuating economy and lack of financial education have left young Americans cash-poor and vulnerable to predatory payday lenders and financial mishaps. In response, the digital banking app Clair gives workers the opportunity to access their wages when they need them – with no hidden fees.