As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

As extreme weather events and record-breaking heat become the norm, climate change has moved beyond future fears and become a present-day reality. On average, 57% of people worldwide report that climate change has already severely impacted where they live. Permanently changed, erratic weather patterns are col...

As ‘take, make, and waste’ approaches of linear consumption models come under scrutiny, people are changing their priorities from being responsible consumers to becoming responsible owners. What role can brands play in facilitating and leveraging this broader turn towards stewardship?

British retailer John Lewis has launched a circularity initiative for homeware and fashion offerings. As shoppers increasingly seek longevity and durability, brands are taking steps to promote longer-lasting and affordable options, helping their audiences make conscious choices.

App-based tailoring service Sojo makes it easy for shoppers to arrange clothing repairs and alterations from home. Partnering with fashion brands to make it even easier for shoppers to hold onto their clothing for longer, Sojo appeals to those more interested in longevity, than fast fashion.

Luxe department store Selfridges has announced a ‘Swap Shop’ popup, wherein shoppers can exchange their clothes for other pre-owned items to promote sustainability. Circular fashion has left the charity shop bubble, and even high-end retailers are looking to incentivise trade-ins and resale.