Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Breast cancer awareness charity CoppaFeel! released an ad bringing attention to the issue of Black representation in healthcare. As people continue to demand representation, brands can take heed of the nuanced ways racial bias and discrimination impact ethnic minorities daily.

Women and people of color are calling out ‘medical gaslighting’, shedding light on biases entrenched within medicine. As more people speak out against injustices on both a personal and societal level, they're expecting institutions and companies to deliver on accountability.

London youth organisation Rise.365 has joined forces with M&C Saatchi and Clear Channel to tackle the biases faced by Black men. As people demand more accurate representation, it's crucial not only to represent marginalised experiences, but also to combat the prejudice that impacts them directly.

Latimer.AI pushes for inclusivity by training its LLM on representative data that accurately reflects the experiences, cultures, and histories of Black communities. As people grow more aware of the biases produced by tools, there's an increased expectation that such biases are addressed.