Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Amazon has launched a campaign encouraging parents to spend less on school supplies by taking advantage of its deals. As inflation squeezes pockets and anxieties concerning finances grow, people seek ways to relieve seasonal economic pressures by spreading costs and holding out for bargains.

With the travel season fast approaching, companies are expecting sales to skyrocket. Yet research shows that Europeans are looking for more affordable holidays closer to home to satisfy their wanderlust, as big-ticket, indulgent experiences feel less feasible in the current economic climate.

The high cost of childcare in the UK is having a calamitous effect on parents, causing some to leave jobs, develop poor mental health, or seek ways to move abroad. It’s hard to see how things will improve in the short term, but how can companies help provide a better quality of life for families?

A rise in childcare costs, gas and electricity prices, and food bills have left more families struggling than ever before. But what is the long-term impact of this cost of living crisis, and how can brands help families alleviate the pressure as they begin to tighten their belts?