Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Health and wellness retailer Holland & Barrett has made a significant investment of £2 million as part of an inclusive menopause support campaign. Tagged ‘Every Menopause Matters’, the move emphasises the company's ongoing commitment to addressing the needs of its diverse customer base.

Tesco's MTick labels identify menopause-friendly products, aiming to ease shopping for an often overlooked audience and remove taboos around menopause. The move aligns with changing menopause discourse, promoting support for continued self-care and shifting to pro-ageing sentiments.

An increasing number of people feel unsupported when experiencing menopause in the workplace, with some losing confidence and even resigning. As such, digital coaching company EZRA is stepping in to help employers develop effective policies and support individuals through their menopause journeys.

Long stigmatized in ‘polite society’, women are finally embracing conversations about menopause. The market for menopause-related wellness and medical care is subsequently poised to make significant gains, but how can brands harness advances in technology and acknowledge new attitudes to aging?