As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Co-op has become the first UK retailer to publish a report on its socioeconomic pay gap. The company’s decision to go public with its pay gap reporting is likely to resonate well with customers who are increasingly expecting brands to provide transparency on DE&I.

No country anywhere in the world offers women the same career opportunities as men, according to a new report from the World Bank, which accounts for the impact of childcare on the labour market. Women are looking for employers to acknowledge and account for gender-specific issues in the workplace.

With parental responsibilities affecting women’s career paths, many face obstacles when returning to work and finding their feet in the workplace. How can companies support and facilitate women in their desire to grow and thrive within the workforce and continue to close the gender pay gap?