Britain exports more TV to the US than ever before, and 14% of all albums sold in America are by UK artists. Over 80% of young Americans see the UK’s world influence positively, compared to only 66% for their own country. But what's turned American teens into Britophiles?

Under pressure from digitisation, music labels are seeking alternative sources of revenue. One Direction has transformed merchandising into a multi-channel branding operation that covers everything from phone covers to fake nails.

How do you sustain excitement around the world's most famous wizard when he's officially never having any new adventures? Pottermore is the answer; a social, transmedia fan club which should keep brand buzz alive with minimal effort.

How can other brands use fan culture to inspire new products and refresh tired markets? The newTrue Bloodmakeup range takes inspiration from popular culture to grab consumer attention and bring a captive audience closer to things they love.

For today's youth, neo-tribalism is the new clique. Leaving blind conformity behind, these fast-moving, flexible cultures are a cocktail of affiliations and references, always shifting and reforming. But if everyone can be whoever they like, how do you know who’s in or out?

Creators who leave their products open for remixing and hacking are redefining pop culture and extending the longevity of their success. Both Kinect andTwilightoffer insights into how this creativity can be harnessed to everyone's benefit.

Netflix's foray into original programming didn't just reinforce a trend of 'binge watching' by making entire TV seasons available all at once – it's also triggered viewers to come up with ways of rethinking and editing its content.

As the web reshapes content creation and distribution, Machinima – 'MTV for gaming' – has become one of YouTube's biggest success stories, and is now securing two billion video views each month, alongside Hollywood talent and big brand partnerships.