As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

A lack of affordable housing means that home-ownership is a pipe dream for many young adults. In the UK, Pocket is helping first-time buyers get a foothold in this hostile market, catering to the teachers, health workers and creatives that make a city. But do people really want to live in tiny homes?

House prices in the UK have never been higher, and while some choose to sulk, others are getting creative. Some young people are heading to houseboats, with the number of Brits living on boats rising 50% between 2011 and 2015. But is life on the water as tranquil as it sounds?

The UK's YMCA has developed a living unit dubbed the Y:Cube. It offers a solution to the lack of affordable housing, particularly in large cities like London. The units are studio-like apartments made for single occupancy, and can even be stacked together.

Can’t get on the property ladder? As the idea of owning a home becomes increasingly distant for young adults, the demand for 'graddy annexes' – attached to parents' homes – is increasing and is one of the many ways families are coping with Gen Yers’ inability to buy their own home.