As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

‘Fast fashion’ retailer C&A has launched a line of ‘Cradle to Cradle Certified’ t-shirts that turn into compost after 11 weeks. Amid rising consumer concerns about climate change, is the initiative enough to convince conscious shoppers that the brand is committed to fix the broken fashion industry?

While nearly three-quarters of Gen Zers are willing to pay more for eco-friendly products, they are also a critical and discerning audience. In the second of a two-part report, we explore how members of this cohort expect their favourite brands to fit in with their sustainable ambitions.

Following the Trump administration's decision to roll back protected status for several conservation areas, outdoors equipment and clothing brand Patagonia is suing the US government, emphasizing the brand's core values and proving that it cares about more than making a profit.

With 60% of Britons saying they'd consider switching to solar energy by 2020, practising sustainability is firmly on the public agenda. Beyond people’s personal worlds, Vivienne Westwood teamed up with the British Fashion Council and the Mayor of London to encourage the fashion industry to go green.