Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

With luxury shoppers willing to spend big online, digital spaces are evolving to make the online browsing experience as luxe as an in-store one. With access to offline brands, bespoke creations and personal shoppers, Net-a-Porter’s jewellery site brings an online salon experience to a new breed of digitally-savvy luxury shoppers.

The line between social networks and e-commerce is blurring, making room for platforms like Poshmark to attract users who have a passion for fashion but who also crave authentic, personal shopping experiences. How has this app captivated an audience of wannabe Gen Z entrepreneurs?

From the crown jewels to hip hop chains, the jewellery industry has evolved with people’s relationships to wealth and power. Storied brands from Cartier to Bulgari are still major players – but as want for indulgence ramps up, how are jewellery brands adapting to a changing global landscape?

Jewellery has long been a desirable marker of affluence, but as wallets tighten, and symbols of wealth become more subtle, fewer people are buying it. The growth of the demi-fine jewellery sector shows that there is still a want from people to decorate themselves uniquely – if the price is right.