It’s no secret that Gen Zers are turning teenage norms on their heads. A cohort less preoccupied with drinking than those before them, venues are having to adapt to survive in a new nightlife era. How can these public spaces transform to turn this group of club-shunners into club-goers?

Membership schemes promise a wide range of benefits to those who sign up – from discounts at supermarket tills to a free upgrade on a flight – but what motivates young Britons to join a club or loyalty programme? Do they simply care about freebies are they after something more meaningful?

With the popularity of the experience economy showing no signs of slowing down, people are looking for wilder and more transformative immersive events. Step forward Meow Wolf, Santa Fe’s outsider art collective, which is now being touted as the Disney World of the experience economy.

What does a ‘transformational experience’ entail? How do hobbies and passions fit into travel plans? And will climate concerns make sustainable trips the norm? In this part of the 2020 Expert Outlook, we speak to three experts about how personal values are influencing leisure and travel choices.