Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Brands and regulators are realising that kids are joining a web built for adults. From creating kid-appropriate games to nailing legally-compliant video content, SuperAwesome’s kid-orientated cyber safety champions changing data and advertising laws for children’s online activity.

Children and young people who have experienced loss often need bespoke help to start to heal from their trauma. Offering children a digital sanctuary to escape to when the real world becomes too much, Apart of Me is an app where they can explore, engage with, and navigate their grief.

As people become more mindful of endless scrolling and smartphone usage, they’re asking whether brands are doing enough to help them curb these habits. Blloc’s Ratio is an Android launcher that creates a streamlined and simplified UX, keeping users in control of their screen time.

As life under COVID-19 becomes the norm, the virus is making cameo appearances in unexpected places – the imaginary worlds of children’s play. As kids incorporate COVID-19 into make-believe, it’s setting a model for play that helps them confront, rather than escape, tough realities.