Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

American drivers are becoming increasingly open to usage-based car insurance, with previous fears over data privacy decreasing once financial incentives and discounts are involved. With people feeling the pinch amid the pandemic, they are looking for discounts wherever they can find them.

An insurance company and app, Cuvva enables Britons to insure themselves while they drive for as little as an hour at a time. The company provides policies that are both easy to understand and to use – by offering important servicing reminders, Cuvva is simplifying auto insurance.

Amid economic and political turbulence, the idea that anyone can see success in the US is being increasingly questioned. Canvas8 polled 1,000 Americans and spoke to thirteen people to find out whether they think the American Dream still exists and whether it’s achievable.

The average car in the US is nearly 12 years old (a higher figure than ever before), showing that drivers are keeping hold of their rides for longer. Yet despite this lengthening car lifecycle, research shows their owners often lack the requisite knowledge to fix them when a problem arises.