Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Google Shopping has released a feature that puts Black-owned brands and products front and centre, helping consumers to find and support them. More than just a functional add-on, the feature is a vibrant, clickable artwork, with the aim of engaging people through a visual celebration.

Messaging around sun safety tends to focus on fairer skin tones and most formulations don’t cater to the needs of darker skin. Black Girl Sunscreen is working to promote sun protection for Black people with a white-cast-free, moisturizing product that positions suncare as self-care.

When it comes to making shopping decisions, ultra-convenient often wins out over values-led. By prioritizing accessibility and offering people a wide range of products in just a few clicks, the Miiriya app is making it easy for people to buy from Black businesses.

In the wake of the Black Lives Matter movement being reignited by the death of George Floyd, brands are taking to social media to express solidarity and support. But as people expect increased transparency and accountability from companies, they are being asked to ‘pull up or shut up’.