We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

People are looking to eat more healthfully and Everytable is helping them do so for less, by using large-scale production methods and Amazon-like tactics. Sector competition is fierce with people expecting convenience and other brands using robotics to reduce costs and boost efficiency.

Fuelled by the pandemic, healthy eating has become increasingly important, but many Americans still perceive it as too expensive. With a lack of nutritional information, ‘health washing’, and unappetizing tastes, the narrative around healthy options can be made more affordable and appealing.

Gen Yer parents want their kids to eat well. However, finding time to make healthy meals, the cost of quality food, and a lack of knowledge about nutrition present some challenges. How are Gen Yers finding solutions, and how can brands help parents raise the next generation of healthy eaters?

Harkening back to the look and taste of childhood favorites, Magic Spoon’s cereals are striking a balance between Americans’ desire for good-for-you grub and healthy food that doesn’t taste like it is. As smart eating choices take center stage, Magic Spoon is moving to make breakfast cool again.