The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

It’s boom time for screen time as Gen Alphas and younger Zers start leveraging the earning opportunities of online play. Yet while they may be more financially autonomous, they may not necessarily have adequate education around money management. So, how can parents and brands help them?

Growing up in a digital world, Generation Alphas are more likely to opt to watch shows on Netflix than the BBC. Gen Alphas pursue content consumption through gaming and advocate for inclusive values across the media platforms they use. So how can brands look cool for the kids?

The metaverse is emerging as a place for skill-building, experimentation, and fun, something the Lego and Epic Games partnership is tapping into. How will the brands help to build safer online learning spaces for kids? And what are the potential benefits of bringing education into virtual worlds?

Brands and regulators are realising that kids are joining a web built for adults. From creating kid-appropriate games to nailing legally-compliant video content, SuperAwesome’s kid-orientated cyber safety champions changing data and advertising laws for children’s online activity.