Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

BeReal is a social media app that hinges on the principle of scarcity. By limiting posts to one a day, it encourages users to share a snapshot of their daily lives in real-time rather than curating an idealized feed – a reflection of how demands for authenticity may reshape online communications.

Social media platform Geneva has become popular among Gen Zers who wish to connect privately and directly with other users who share similar interests. As people reject performative social feeds in favor of authentic online interactions, how are community-oriented apps keeping users engaged?

Social media has become omnipresent in our daily lives and is a fundamental resource for understanding the world around us. But what impact does society's evolving relationship with the news and Big Tech platforms have on our individual understanding of conflicts and crises?

Social media is now the dominant way in which people discover new brands and products, be it through direct advertising or other less overt means. While ad personalisation brings benefits for both consumers and brands, it's increasingly important to know where to find the right audience.