Fear of the dentist is nothing new, but added anxiety around contracting COVID-19 is pushing Americans to be more proactive about their oral health. With conscious consumers constantly forcing the bar higher for oral care products, how can established and emerging brands compete?

People want more tailored everyday healthcare. Quip offers smart toothbrushes that make it easier to brush well, and refillable, sustainable products such as floss and mouthwash. Supported by dental professionals, the minimalist offer shows how oral care can move into a lifestyle category.

For many Americans, dental care revolves around achieving the perfect set of pearly whites. But is such a focus on aesthetics healthy? Canvas8 spoke to Dr. Sandra Kahn, the co-author of Jaws: The Story of a Hidden Epidemic, to understand how oral health can affect a person’s overall wellbeing.

The pandemic made it nearly impossible for Britons to see a dentist, outside of an emergency. As a result, there has been an increased interest in telehealth dentistry. BASMA offers cosmetic dentistry options for straightening and whitening without the patient ever having to visit a surgery.