Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Tinder has launched a First Date Fortunes campaign, capitalising on the approaching Lunar New Year and popularity of astrology to bring astro-dating guidance to singles. This move comes amid brand efforts to ensure cultural authenticity, calling into question this more trivial approach.

The rise in the use and practice of manifestation and affirmations among Gen Zers signals a desire from young people to take back a sense of control in their lives. With the embedding of these practices and the omnipresence of social media, are they a cultural phenomenon that looks set to stay?

Traditionally regarded as a hobby for Older Adults, fortune telling is experiencing a renaissance among students and young working adults across Asia. As younger generations embark on a hazy transition to adulthood, they're using alt faith practices as a north star for self-transformation.

Breaking from traditional milestones, dealing with stress and an unstable economy, Gen Yers are turning to astrology to help them navigate life. But why is this forward-thinking generation using an ancient practice? And do they truly believe the stars can help them get a handle on their lives?