We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Disillusioned with the economy, rat race, and their futures, young people globally are drawn to games that provide a sense of control and the ability to create alternative life paths for themselves and society at large. Gaming brands can offer compelling scenarios that challenge the status quo.

To Be Magnetic, which bills itself as 'a grounded approach to manifestation rooted in psychology, neuroscience, and energetics', has seen a rise in subscriptions during the pandemic. As people strive to balance out negativity, new age practices are helping them self-actualize.

Why are people posting their low-lights on social media? Is it time for meme literacy lessons? And can Big Tech help prevent misinformation? In this part of the Expert Outlook 2022, we speak to three experts about how the search for control and connection is shaping the communications sector.

HBO’s hit-showEuphoriais a coming-of-age teen drama that illuminates the experiences of Gen Zers as they navigate life. Exploring themes such as drug abuse, mental health, sexuality, and friendship, does this cultural touchpoint resonate through the characters’ fashion and beauty choices?